Sarah is Barefoot PR’s resident word nerd and co-founder. Sarah has been telling stories since before she knew how to hold a pencil. One of her earliest memories is as an impatient 3-year-old urging her mom to write down the poems she had in her head. Sarah has channeled this lifelong passion for storytelling into a career in PR and community investment. She currently leads Barefoot PR’s Research-Based Messaging work and contributes to the strategy we build for clients through Communications Roadmaps. She has a knack for writing passionate op-eds and believes Corporate Social Responsibility is systems change.

Laura is Barefoot PR’s strategy guide, leading the work we do to build Communications Roadmaps for clients. Laura has an eye for opportunity and a mastery of tactics that work. As she learns about a client’s audiences and the outcomes they hope to achieve, Laura builds Editorial Calendars, Story Banks, Big Ideas and Tactical Plans to guide clients through the actions they need to take to infuse purpose into their communications. Her approach to communications planning was shaped by a desire to seek out new ideas, experience different ways of living and stretch her comfort zone while traveling to Maui, Paris, Uganda and the neighborhoods of Denver. She brings skillful exploration to her work with clients – balancing proven recommendations with opportunities to stray from the path and try something new.