Event Details

Personal branding expert, Alvaro Bendrell, will guide you through hands-on exercises to help you build a strong personal brand on LinkedIn from the ground up.


At this workshop event, you'll learn how to:

  1. Develop a Personal Brand Strategy: Discover your unique value proposition and establish a powerful brand identity.
  2. Optimize Your LinkedIn Profile: Showcase your best, authentic self on LinkedIn and attract the right audience.
  3. Create Engaging Content: Turn your experiences and expertise into compelling content that resonatesโ€”without consuming all your time.
  4. Elevate Your Networking: Leverage LinkedIn to build meaningful connections and advance your career.


By the end of this program, you'll have the tools and knowledge to: consistently share your story on LinkedIn, position yourself as a thought leader, and use your personal brand to achieve your goals.


Join us in person for this interactive event, building on WEN's virtual workshop from January 30th. While a virtual option is available, we strongly encourage in-person participation to maximize the experience. This is the second event in our series, with the third taking place in October. Participants can attend one, two, or all three events.

Agenda

5:00 PM - 5:15 PM
Arrival & Networking
5:15 PM - 6:15 PM
Presentation & Interactive Session
6:15 PM - 7:00 PM
Networking
Opportunity to network with peers and engage in one-on-one conversations with the speaker.

Speakers

  • Alvaro Bendrell (Director of Digital Communications at Enel North America)

    Alvaro Bendrell

    Director of Digital Communications at Enel North America

    https://www.linkedin.com/in/alvaro-bendrell/

    Alvaro Bendrell is an award-winning communications professional, personal branding
    expert, and international speaker—named one of the 2024 top PR innovators in the
    Americas by Provoke Media. While still in college, Alvaro ran a life-saving Facebook
    campaign for his niece, discovering the potential of social media for impactful results
    and the greater good. This experience sparked a 10+ year career in digital
    communications and the clean energy industry, spanning from Peru to the U.S.

    Currently, Alvaro is the Director of Digital Communications at Enel North America, a
    leading player in the U.S. renewables sector. He oversees the creation and execution of
    communications campaigns across social and paid media to accelerate the clean
    energy transition. He also manages the brand ambassadors’ program and LinkedIn
    initiatives for C-executives, leveraging social media to drive business results.

    Alvaro has conducted numerous training sessions and speaking engagements on social
    media, growth mindset, and personal branding across South America, Europe, and the
    U.S. As an immigrant thriving in the U.S., he is dedicated to helping other
    communicators push their boundaries and advance their careers. Alvaro is married to
    Maril and is eagerly anticipating his most beautiful life challenge: becoming a parent
    this year.

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Community

Connect with 16 people attending this event